Use Your Wiki for Search Engine Optimization
Search Engine Optimization (SEO) Tips:
Search engines, like Google and Yahoo, LOVE wiki content. (This is a big reason why Wikipedia is the eighth largest website in the world). These tips will help your wiki drive free traffic to your site:
- Use Keywords Often. Search engines live on keywords. Use them as often as you can without hammering your reader between the eyes. A good rule-of-thumb: keywords should make up 6-8% of the total copy (eg: 18-24 words in a 300 word body).
- Use Keywords Early. Try to add the keywords as early in the copy as possible to get more "weight-age". If possible the majority of the keywords should be used in the first half of the body of the copy.
- Linking. Use the link feature often to create links to your website from the wiki. Try to link keywords whenever possible. Products, blogs, forums, management bios, etc., are ideal for linking.
- Cross-Linking. Linking from your website, blog, forum, etc. back to your wiki on Jigsaw is especially effective. Google became predominant because its algorithm looked at cross-links and back-links to determine relevance. Now all the crawlers do it.
