White Papers
Here are a variety of White Papers to help empower your email marketing program:
10 Email Marketing New Year's Resolutions
Internet Retailer magazine recently surveyed its subscribers and found that 54% of marketers said their email marketing programs perform better than other marketing platforms. Yet, only 5% said that their open, click and conversion rates had improved significantly over last year. If marketers want to continue to see success, however, they must invest time in making their emails...
The 2009 Email Marketing Manifesto
Email's new role in digital marketing — In this tough economy, digital marketers are looking to their email communications with renewed hope. Here's what you need to know about the latest shifts in the fundamentals of email marketing.
Actionable Tactics for Boosting Online Conversion Rates and Revenue
The set of tools used to improve your web presence provides an incredible wealth of information for your email marketing team. Too often, however, the people managing the website are in different groups than the people managing outbound marketing campaigns. Consequently, that gold mine of data is kept inside the walls of the web channel, and ideas, strategies, and objectives are not shared seamlessly enough between the two groups...
Analysis Paralysis: Making Sense of Multi-Channel Metrics
We've all heard the expression "paralysis by analysis" to describe a situation where no decisions get made because an organization has so much rich data that it's difficult to agree on a conclusion. But in today's multi-everything marketing environment, most marketers aren't paralyzed by the analysis...
Email: Creative Best Practices
Effective, relevant email marketing is fast becoming an art, so there is a stronger focus on merging basic formatting practices and creative design to increase click throughs and conversions. Best practices are constantly evolving, but there are many creative techniques that can make or break your next email campaign...
Email Marketing Best Practices: Your Checklist for a Successful Email Marketing Campaign
Whether you are new to email marketing or a savvy veteran, working for a company that sends 500 emails a week or 500,000, there are certain policies you should follow to optimize your campaigns. Call them the commandments of email marketing or call them best practices; here are 18 ideas to improve your delivery, open, and response rates...
Email Marketing Essentials Handbook
When you are looking to grow your business but you're short on time and resources, email marketing is the perfect solution. Small businesses today increasingly rely on the ease and affordability that email marketing with VerticalResponse provides. In just a few minutes you can create professional looking e-newsletters, direct mail postcards, and online surveys to delight your customers and increase sales...
Increasing Response to your B2B Email Marketing Programs
As B2B marketers, we spend a lot of time and money generating leads to create a pipeline for sales. But as you know, sales isn't always enamored of the leads passed to them. Why?...
Marketing in a Down Economy: Four Stategies to Increase Returns and Efficiency
Few companies have escaped the turmoil of the economic downturn, and nearly all organizations are looking at ways to reduce their budgets while minimizing the impact on the bottom line. Unfortunately for marketers, when cash flow is squeezed, marketing budgets are often the first to get slashed. For those faced...
Umpteen Ways to Build Your Email List
Getting permission to send someone an email is probably the toughest, yet one of the most important, things you can do. Why is it so tough? Because you have to gain your potential recipient's trust, that's why. They need to feel comfortable that you won't abuse their valuable and personal information...
Vertical Response, Email Delivery and You — A Handy Guide
Delivering email seems pretty straightforward, right? You upload a mailing list, create an email, hit send, and then mighty wizards transport that email to your recipients through the use of ancient, handcrafted cables and powerful laser beams. What more could you possibly need to know about this process? As it turns out, loads more...
